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Recruitment and Partner Relations Manager for WESLI

WESLI Overview
Founded in 1981, WESLI (Wisconsin ESL Institute) has earned an excellent reputation in
the Madison community, among Midwestern universities and colleges, and with our
international partners for equipping international students with the skills needed to
succeed in competitive academic and professional environments and for providing a
wonderful cross-cultural experience for our students. Today, WESLI offers over 30 courses
across seven levels, an online English program, English for the workplace, and a TEFL
certification program.

WESLI has a long history of a family-like atmosphere, as teachers and staff care about
students personally while they assist them academically. Most staff members have lived
abroad, speak one or more foreign languages, have years of experience teaching English,
and have been at WESLI for more than 10 years. WESLI is a collaborative workplace with a
team approach, which allows employees to grow in skills and responsibilities according to
employees' performance and interests and WESLI’s needs.

WESLI’s Mission
WESLI prepares international students to be collaborative leaders in their chosen academic
and professional environments, guided by the principles of cultural competence,
collaboration, and critical thinking.

Position Overview
WESLI is seeking an enthusiastic, self-motivated and results-driven Recruitment and
Partner Relations Manager. This a full-time position at Wisconsin ESL Institute (WESLI) and
this new employee will work under the direct supervision of the Assistant Director. The
Recruitment and Public Relations Manager will work with the Assistant Director to plan and
implement a sales and marketing plan, targeted towards existing and new markets aimed at
increasing student enrollment. Candidates should be independent problem solvers who
enjoy finding creative solutions and possess the ability to work with cultural sensitivity
across language and cultural barriers. The ideal candidate will be assertive, collaborative,
and have excellent communication skills. Experience in marketing, communications and
sales, plus an interest in international education is a must. Previous experience working in
international education is a plus. We are looking for a dynamic, energetic and highly
motivated individual to deliver strong enrollment growth and excellent customer

The ideal candidate will be someone who:
 Has a marketing, sales and communications background
 Has university/higher education recruitment experience
 Enjoys problem solving and attacking challenges
 Has the ability to work independently and take initiative

 Is very customer-service minded
 Has cross-cultural experience
Position Description
In collaboration with the Assistant Director, the Recruitment and Public Relations Manager
 Develop and implement strategic marketing and sales plans, including advertising
and promotional activities, to increase student enrollment
 Develop and Lead Strategic Marketing Initiatives and work to expand WESLI’s
partnership with universities to increase enrollment in the Pathways Program,
develop relationships with universities abroad and increase enrollment in our
Teacher Training Program
 Establish and maintain relationships with key strategic partners in universities
 Manage agent relations in key markets (South America, Europe)
 Develop and implement strategic plans to utilize alumni/word of mouth + increase
marketing channels
 Assist with Social Media marketing strategies and communications
 Manage marketing budgets

The candidate must be comfortable with doing what is necessary to get the job done and to
be prepared to work with the Assistant Director to determine what needs to be
accomplished. This is a new position within WESLI and the right person will see this as an
opportunity to help put together a successful marketing plan with the end goal of increasing
student enrollment. The position represents an excellent opportunity for someone looking
to join an innovative independent ESL school and to further develop a career in an
international marketing and recruitment context.

Job Requirements
This is a full-time position, Monday through Friday 8am to 5pm. Additional hours will be
required at times, especially when travelling.
Travel, both regionally and internationally, is required for this position. Overnight,
weekend and international travel of approximately 3 months per year is expected.

 Bachelor’s degree in marketing, communications or related field
 1-3 years marketing, sales and communications experience
 Strong interpersonal and communications skills
 Ability to work independently and take initiative in all areas of the job description
 Ability to work in a fast-paced environment, sometimes requiring long hours, to
ensure increases in student enrollment
 Outgoing and comfortable working with diverse populations of international
students, staff and partners
 Ability to manage and prioritize multiple tasks and responsibilities

Familiarity/Experience working with social media platforms (Facebook, Instagram,
 International Experience
 Excellent organization skills and the ability to meet deadlines
 Ability to work independently with minimal supervision as well as the ability to
work collaboratively with a team of WESLI employees

Madison, WI

Compensation is commensurate with candidate’s education and demonstrated experience.
Commissions based on enrollment and revenue increases resulting from marketing

To Apply:
 Send resume and cover letter to Jennifer Phillips The review
process will begin August 31 st .
 Skype and/or In person interviews

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